Make Better Receipts

Retailers often don’t think about something as simple as a receipt. While the concept of digital receipts has been growing in popularity in recent years, paper receipts aren’t going anywhere. They offer convenience without the controversy over privacy returns. 

So, since paper’s sticking around, it’s a good idea to optimize your receipts in order to bring in more business and thus, more money. It sounds crazy, but here’s how you can get your receipts to your advantage.

Keep in Contact
Receipts need to offer all basic transaction info, like the items bought, the quantity, cost, etc., but there could be information your receipts are missing. In today’s world, your receipts should include your contact information like your email, website and even Twitter handle. Your cashiers can help-out by advertising these fun little features with a cool reminder of, “it’s on the receipt.”

Also, can your current receipts print with your logo? Because you should have receipts that can print your logo.

Promotions and Special Offers
Think of your receipts as a billboard. A really, really tiny billboard. Receipts shouldn’t be long enough to turn into a necklace, but adding on a special offer at the end of the transaction gets more eyes on your promotions. A chance at 15% off, a giveaway, or an enticing QR code will grab customers’ attention. Tagging a promotion at the end is like getting a mint with the check at dinner – it doesn’t make or break the experience, but it helps end things on a high note.

Up the Quality, Lower the Cost
On top of optimizing what goes on the receipt, you should double-check that you have the best receipt printer. A Citizen printer lowers your TCO by enabling power-save mode, allowing you to print the same information with 25% less paper (cost-saving alert!). And it’s water-resistant, so don’t worry about spills in the warehouse. Like your products, receipts represent the quality and status of your business. Make sure you’re putting your best face forward.

Receipts are an important piece of documentation. Make the most of them with optimal POS systems and quality receipt paper.